Invisible No More Campaign
Art Direction, Design
A capital campaign for a local non-profit that provides services to unhoused people suffering from mental health and/or chemical dependency conditions. The clients were photographed covering their faces to communicate the feeling of being invisible, and then opening them and smiling to convey the feelings of being heard, seen and cared for resulting from MHR's programs and services. The campaign made a big impact with results exceeding the initial goal of raising $1M.
Created for: Crowley, White & Helmer
Client: Mental Health Resources
Writer: Alison Fairbanks
Photographer: Rodrigo Duarte
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