Best Buy Pride Campaign
Art Direction, Design
Design of key art and campaign assets for Best Buy's FY20 Pride Campaign. The ask was to develop a campaign that showed Best Buy's unity with the LGBTQIA+ community. The key art is a combination of Best Buy's brand colors combined with the colors of the Pride flag, in the shape of a heart that mimics the brand's iconic yellow tag. A photoshoot of members of the PRIDE ERG in Black and White with just the shirts in color, followed the rich photography style of the brand's Blue Shirt portraits.
Created at: Best Buy
Copywriter: John Duff
Creative Director: David Bennett
Design Director: Sarah McNerney
Executive Creative Director: Bruce Bildsten
Copywriter: John Duff
Creative Director: David Bennett
Design Director: Sarah McNerney
Executive Creative Director: Bruce Bildsten