Coolibar Everyday Essentials Campaign
Art Direction
The goal of this shoot was to position Coolibar's UPF 50+ best selling items as closet staples, something that can be paired with your favorite denim and worn anytime, anywhere. Styling was minimal, allowing the models' true character to shine through. The result was a strong shoot that delivered on the ask to create a more authentic photography style.

Created at Coolibar, Inc
CD/Photographer: Chad Novak
HMU: Fatima Olive
Stylists: Kate Moroney & Sue Jorgensen


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